Market Profile

Download 2013 Market Profile

Fifty years ago, the Rio Grande Valley of South Texas was a rural, agriculture-based economy characterized by sporadic growth. Today, the area is being transformed into a major international trade area by developing first-rate commercial, retail, office, industrial, medical, retirement and educational facilities. The promotion of international and retail trade, tourism and manufacturing is among the most successful along the U.S.-Mexico Border.

The Rio Grande Valley includes the four southern-most counties in Texas: Cameron, Hidalgo, Starr and Willacy. It is in the geographic center of the region most recently termed the Rioplex, which includes the four Rio Grande Valley counties and the Northern Mexico border cities between Matamoros and Ciudad Mier.

The principal cities of McAllen, Brownsville and Harlingen combine to form the northern half of the Rioplex and are among the most rapidly growing region in America. The 2010 Census places the population of the McAllen MSA at 774,769, a 66.8% increase over 2001. The southern half of the Rioplex includes the Mexico border cites of Matamoros, Rio Bravo and Reynosa, which contribute at least another 1.7 million to the region’s population. The city of Reynosa according the Census of 2010 had a population of 608,891. This brings the total population of this bi-national, bicultural, bilingual, international metropolitan area to 1.4 million.

Hispanics represent 90% of the McAllen area population and individuals under 35 years of age make up between 59.3% of the population. The population, although diverse, is defined by two dominant demographic criteria: Hispanic and young.

Metropolitan statistical area 1990 2000 2010 Change between 2000-2010
Number Percent
Atlanta-Sandy Springs-Marietta, GA 3,068,975 4,247,981 5,268,860 1,020,879 24
Dallas-Fort Worth-Arlington, TX 3,989,294 5,161,544 6,371,773 1,210,229 23.4
Detroit-Warren-Livonia, MI 4,248,699 4,452,557 4,296,250 -156,307 -3.5
El Paso, TX 591,610 679,622 800,647 121,025 17.8
Houston-Sugar Land-Baytown, TX 3,767,233 4,715,407 5,946,800 1,231,393 26.1
Las Vegas-Paradise, NV 741,368 1,375,765 1,951,269 575,504 41.8
McAllen-Edinburg-Mission, TX 383,545 569,463 774,769 205,306 36.1
Miami-Fort Lauderdale-Pompano Beach, FL 4,056,228 5,007,564 5,564,635 557,071 11.1
New Orleans-Metairie-Kenner, LA 1,264,383 1,316,510 1,167,764 -148,746 -11.3
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD 5,435,550 5,687,147 5,965,343 278,196 4.9
Phoenix-Mesa-Glendale, AZ 2,238,498 3,251,876 4,192,887 941,011 28.9
San Antonio-New Braunfels, TX 1,407,745 1,711,703 2,142,508 430,805 25.2
San Francisco-Oakland-Fremont, CA 3,684,112 4,123,740 4,335,391 211,651 5.1