Author Archives: Anabel Aranda-Saenz

FROM HORSE-DRAWN WAGONS TO HIGH-END TECHNOLOGY – GLAZER’S BEER & BEVERAGE

Adrian Leal General Manager, McAllen   It’s easy enough. Walk up to a bar, order a beer and enjoy. Have you ever given thought to the dynamics that brought that brew to your lips? How did it get there anyway? Needless to say, it takes thousands of people, from the hops growers up. By law there must be a manufacturer, an independent distributor, and retailer, none of whom can be connected. The brewer did his job and the delicious nectar moved on to the distributor – in this particular case, Glazer’s Beer & Beverage. “The company started out 105 years ago as the Jumbo Bottling Company,” McAllen General Manager of Glazer’s Beer and Beverage Adrian Leal began. “Moving to Dallas in 1909, our founder, Louis Glazer, distributed flavored soda waters from the back of horse-drawn wagons.” Over one hundred years later, Glazer’s is now at the top of technology in…

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PEOPLE YOU SHOULD KNOW – ADRIAN ARAMBURO, GENERAL MANAGER, BOGGUS FORD

He loved cars. Growing up near a corner of dealerships in San Benito spurred something inside him. By college he had convinced Kellogg Motors in Harlingen to hire him. He worked on days he didn’t go to school. Actually, it was part of a deal he made. “If you give me a job, I’ll encourage my mom to buy the car she’s looking over.” With that sense of tenacity, Adrian Aramburo, general manager of Boggus Ford, entered the car industry and found where he fit on this planet. “I loved it,” he laughed. “Basically the training was learning about the cars, and when customers come by, make a friend and sell a car.’” What could make selling cars that enticing to a young man? “It was the numbers and the negotiation and meeting people,” Aramburo said. “Helping the people get something they wanted or going on the lot with them…

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SANTA FE STEAKHOUSE – 25 YEARS OF EXCELLENCE

Fred Harms, a Valleyite, had moved to Santa Fe, New Mexico, and loved living there. But, as with so many Valley natives, he decided he wanted to come home. Having become accustomed to the lifestyle of Santa Fe, he found he missed having a good steakhouse and enjoying a relaxing piano bar. The young entrepreneur had opened a successful restaurant in the ski resort of Angelfire, and so resolved to make a difference in the McAllen lifestyle. His decision has changed the face of the city for the last 25 years. “My intent was to bring a little bit of Santa Fe here, thus the name,” co-owner Harms, began. “Some of the menu items are still our signature Santa Fe style dishes, such as the fish which is done in clay, a Navaho Indian type preparation.” Successful from the beginning, Santa Fe Steakhouse is one of the most award winning…

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MEET YOUR AMBASSADOR – EDDIE BORREGO

Eddie Borrego Multi-media Sales Executive Gatehouse Media   Eddie Borrego, Multi-media Sales Executive for Gatehouse Media, is a problem solver who has found his niche. “I love what I do working with business owners and finding the right idea for each of them,” Borrego said. “Talking with the business owners about how they started and where their passions came from to start their businesses fascinates me.” “Coming up with digital campaigns and multi-media packages is my specialty. With the Valley Town Crier, we reach about 100,000  and another 50,000 digitally.” An entrepreneur himself, doing projects on the side, video editing and keeping on top of technology keeps him busy. Being an ambassador has helped turn this introvert into an extrovert, which is perfect for his job. “I love being an ambassador, going to ribbon cuttings and congratulating the owners, “he said. “Watching the established business owners also gives me insight…

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