Four Key Trends from the Pandemic

For years to come, there will be a discussion about winners and losers and how the pandemic has changed businesses and consumers. There are obvious winners, like Amazon, Apple, Google, Facebook, Netflix, and Hulu. It is easy to track these companies’ dramatic increases in valuation over the last 18 months. But basic companies that keep the economy moving, such as logistics, critical metal, and food processing, have come to play an even more critical role in the economy and have seen a huge increase in their valuations. Main street businesses are reshuffling and finding new niches. However, we do not know how this will all finally shake out for small businesses. Some may never return to their pre-pandemic sales levels. Other businesses have found ways to reach more customers. Social media and technology have opened up new opportunities for small businesses that did not exist even five years ago. A…