Jim Laffoon has been named president and chief executive officer (CEO) of Security Service Federal Credit Union (SSFCU) by the credit union’s Board of Directors. Since 2012, Laffoon has served as the credit union’s president. As president and CEO, Laffoon is responsible for day-to-day operations of the enterprise and strategic direction for SSFCU’s nearly 2,000 employees in Texas, Colorado and Utah. SSFCU’s former CEO, David E. Reynolds, retired in March.  

Laffoon began his career with SSFCU in 1989 and steadily advanced into roles of increasing responsibility, serving as the credit union’s primary strategist, corporate planner, technologist and operations manager. He was named executive vice president and chief operating officer in 2002. 

Laffoon earned a bachelor’s degree in business administration with an emphasis in finance from The University of Texas. Before joining SSFCU, he served as a senior consultant with Arthur Anderson and Co. 

About Security Service Federal Credit Union

Security Service Federal Credit Union offers competitive, affordable financial products and services designed to meet the needs of its members. Headquartered in San Antonio, Texas, Security Service is an industry-leading financial institution with $7.9 billion in assets and 70 locations in Texas, Colorado and Utah. The credit union is among the top 10 credit unions in the nation. Security Service strives to be America’s best credit union and provides the true benefits of credit union membership with financial services of the highest quality and value. Learn more at www.ssfcu.org or call 1-888-415-7878.