Category Archives: Chamber News

9 Key Social Media Strategies to Help Your Business Succeed

socialmedia-for-business

Change does indeed present opportunity and today’s social media driven world is the perfect catalyst to help businesses reach new audiences and meaningfully communicate with existing ones. There are 480,000 @Facebook users within a 25 mile radius of #McAllen. #socialmedia #marketing Understandably, though, it can be a bit difficult to keep up with social media trends as they seem to change on a daily basis. From posts to grams, tweets to snaps, there are an overwhelming number of social media marketing tools at your disposal. Despite the variety of options available to you, there are a few simple guidelines to help your social media presence be as effective as possible. A Few Points to Make Your Social Media Presence Shine! Your social media program should support your overall business and marketing goals. If you already have a social media presence, that’s a great start! Now it’s time to look at…

Read More

McAllen Is Happening

Slider3

McAllen is the place to be. As we market our community to the rest of Texas and Mexico, we find more and more it’s an easy story to tell. Our culture, our people, our land, and our history are remarkable. And the explosion of what we have to offer is just as unique and exciting. From amazing high-end retail stores to world class Broadway shows, gorgeous natural attractions, spectacular nightlife venues, national and statewide sporting events, and so much more, McAllen is certainly generating buzz. Visitors from within our state, across our borders, and throughout the Greater Rio Grande Valley can find everything that need here – and then some. Retail Galore It should come as no surprise that McAllen is a retail giant with a topnotch hospitality industry. All across the city we continue to see growth and business expansion that is proving to be vital in drawing new…

Read More

Change Presents Opportunity

facebook-amigosalways

One of the vital elements for success in the 21st century is the “connectivity” of a community, its businesses, and its leadership to the key economic drivers of the city. When elements that sustain those economic drivers change, it creates an opportunity to bring together key players and business groups to look for innovative methods to connect and drive economic development in positive ways for the community. For the community of McAllen, several conditions are driving change. Shopping patterns, the peso value against the dollar, the recent unrest in Reynosa, as well as the rhetoric coming out of Austin and Washington have created challenges and new opportunities for our city. Doing nothing or simply hoping and wishing things will get better is not an option. That is why leaders from the City of McAllen, the McAllen Chamber of Commerce and McAllen EDC have launched the aggressive #SeeYouInMcAllen regional marketing campaign…

Read More

The Birth of “Amigos Always”

#seeyouinmcallen

While the “Amigos Always” campaign was recently created through a collaboration between your McAllen Chamber of Commerce, McAllen EDC, the City of McAllen, and our partners in Mexico, the reality is our marketing efforts to increase foreign tourism in our city and throughout the region have existed for many years now. In fact, one of our marketing initiatives began over six years ago with the assistance of RTREVIÑO Creative Marketing, who is based in Monterrey, Mexico. The team at  RTREVIÑO Creative Marketing worked diligently at that time to define our city’s highly valuable qualities and to express those expertly to our target audience – Mexican nationals and tourists. In a joint effort, we were able to establish that what made McAllen such a unique and alluring destination was our ability to offer an exclusive American experience and convenient locality. Undoubtedly, McAllen’s proximity to the border has provided Mexican tourists the…

Read More

MEGO AFEK

IMG_9918-Edit_pp-2-Edit

Raquel Hochman, General Director-USA, Mexico Life in the oil industry is like a roller coaster ride. First they send you here, and then there, and then everywhere. At least for Isaac Hochman and family it seemed like that as they moved from McAllen to Tyler, Texas, then to Reynosa, and then to penguin heaven, Patagonia, Argentina. Last, Isaac moved his family to Venezuela where Raquel, last of their three children, was born. At that time Venezuela was one of the top oil producers in the world, and the government was involved in the business. “There was a need for our products, and nobody was making them locally,” Raquel Hochman, General Director-USA, Mexico, said as she told the story of her American petroleum engineer father. “Since he was already manufacturing other items for the industry and there was incentive to produce these items as well, he decided to start the company…

Read More

BUSINESS YOU SHOULD KNOW – SOUTH TEXAS UAV

IMG_9958-Edit_pp-2-Edit

Joshua Hill Chief Instructor Finding a need and filling it is the mainstay of any entrepreneur. Ex-Navy Air Traffic Controller and current Air Traffic Controller for the McAllen Miller International Airport Joshua Hill’s roll as entrepreneur expanded last year. Along with VIP Travel Consultants in McAllen, Joshua is the Chief Instructor of five total for South Texas UAV, (unmanned aerial vehicle), otherwise known as a drone. It was one of his travel clients who made him aware of the lack of training for anything drone related in the Valley. Not only does UAV hold classes in how to fly a drone, it also teaches people how to open a commercial drone business, answering such questions as: Where do customers come from? How do we market our business? What insurance coverage is necessary? Most important is the class which trains people how to pass their 14 CFR (code of federal regulations)…

Read More

PEOPLE YOU SHOULD KNOW – GLORIA GRACIA

IMG_9944-Edit_pp-2-Edit-Edit

Gloria Gracia, General Director De Shopping En El Valle/De Shopping En Texas Gloria Gracia is a mogul of her own design, a go-getter, a traveling saleswoman, a planner, she is also a member of the International Relations Committee for the McAllen Chamber. There are many more titles which could be added to this General Director of De Shopping en el Valle, now De Shopping en Texas. Born in Brownsville, Gloria lived in Mexico until returning to Brownsville to attend college at 17 to obtain her degree in Business Administration. Developing her long time love for industry, she managed engineers who handled calibration services for local maquiladoras, and now maintains her involvement with the industry through her brother’s magazines including Mexico Industry. In December 2015, she established her commercial cleaning company, Clean Management Services, while continuing her career working for her brother. When seeing a lack in Valley promotion, he convinced…

Read More

MEET YOUR AMBASSADOR – CELINA GONZALES

IMG_9936-Edit-Edit-Edit-Edit_pp-2-Edit

Celina Gonzales, South Texas Marketing Liaison for Neighbors Emergency Centers, NEC, is one of the fascinating people here in The Valley. After a career as a legal secretary in litigation law, Celina decided to transition into the healthcare field. “Healthcare was the best direction for me,” she explained. “Working in the freestanding emergency department industry has kept me on my toes and taught me to be adaptive as well as creative in my environment. “We’ve been around since 2009. I love being a part of a company that’s invested in the community and doesn’t hesitate to fill the need, wherever it may be.” Being an ambassador has brought her a whole new set of friends. “I enjoy meeting everybody, and love the relationships we’ve built together.” In her spare time and after family time with her two children, she has entered the Valley’s world of polo. Between watching the McAllen…

Read More

HMG Construction Inc. – Hitting a Curve Ball Out of the Park

IMG_9863-Edit

Hector & Laura Gutierrez Laura Gutierrez wasn’t looking for romance in 1999, caught up as she was in her daughter’s life, her work as an academic counselor and reaching for her goal of obtaining her Master’s degree in Counseling. Meeting Hector at a function for Court Appointed Special Advocates, she as a volunteer and Hector as a supporter, was no big deal. But when life is determined to set you on your path, it will lead you there. Meeting next at a political function and then at a wedding, she gave in to the invitation to a dance and handed Hector her pager number. Soon after he called. “It took me a while to call him back,” Laura smiled. “We were married in 2001.” By then Hector’s business was growing after years of hard work with his brother, José, and father, Horacio. “I want to give gratitude to my parents…

Read More

14 QUESTIONS WITH MCALLEN CHAMBER BOARD MEMBER – BOB BOGGUS

IMG_9826-Edit

Owner and President, Boggus Ford 1) What is your favorite book? The Bible because I don’t really read very many books. I couldn’t come up with a favorite book besides that and I read that often. That’s my road map to life. 2) What is your favorite movie? My favorite movie is “Overboard.” I think it’s hilarious. Goldie Hawn and Kurt Russell are so funny. It’s one of my wife’s and my favorite movie. 3) What was your favorite vacation spot? Hawaii. I’d have to say the island of Kauai. I love it. When I get over there I think how I want to move there, I want to live there. I love the foliage. I love the smell of the air. I love the people. 4) What is your life’s motto? The Golden Rule, treat everybody like you’d like to be treated. That’s by far a simple deal. Another…

Read More

MEET YOUR AMBASSADOR – Myra Pereira

IMG_9849-Edit

Marketing Director, ServPro of McAllen Myra Pereira’s life is packed chock-full with work and family. Becoming an ambassador about six months ago, Myra jumped in with both feet. “I love it. Business has boomed,” she commented. “I encourage anybody who is with the Chamber to start coming out to the ribbon cuttings because it will increase your business. You get to meet a lot of business owners, managers and supervisors.” Working for ServPro of McAllen fits her perfectly. “I do the marketing, and it’s meeting and mingling with at least 20 to 30 people per day. Since ServPro of McAllen is a restoration company, anyone could need us. We take care of emergencies from hurricanes to leaking water heaters or ACs. We’ll handle all the mitigation and do whatever’s necessary to be restored-sheetrock, insulation, and furniture, for example.” For the time being, her primary job is raising her two children,…

Read More

Business You Should Know – CHUCK OLSON TOURS AND CRUISES TRAVEL CONSULTANTS

IMG_9819-Edit-Edit

Chuck Olson took the round- about route to become a travel consultant, and he sang his way all the way there. “All of my degrees are in music,” Olson explained. “After teaching for a few years, I went through a doctoral program in choral conducting and literature at the University of Iowa.” Accepting a Fellowship in Sweden to work on his dissertation for his PhD, it was there he and his wife, Enid, began their ministry of music. Being asked to perform as a soloist for a Thanksgiving service led to his concert work around Sweden, and eventually to sending a tape to producers in the States. “They listened because it was from another country,” he laughed. Returning to the States, the Olsons spent the next 25 years traveling with their music. “My wife is a pianist, our two daughters are accomplished violinists. We traveled the world.” That, naturally, led…

Read More

SKYROCKETING TALENT AT MCALLEN ISD

IMG_9594

McAllen ISD students continue to stand out. There are 2 groups of students that have excelled and make the entire city proud. National Merit Scholar Finalists McAllen ISD’s International Baccalaureate Diploma Program students Gabriel Ramirez of McAllen High and Calvin Beck of McAllen Memorial High have been named National Merit Scholar finalists. This Spring, Ramirez and Beck will compete along with 1.6 million juniors for 7,500 National Merit Scholarships worth an approximate $33 million at the National Merit Scholarship Corporation (NMSC) competition. “We are very proud, for this is a statement to their hard work and everything they do in and out of the classroom,” said McAllen ISD Superintendent Dr. J.A. Gonzalez. NMSC is a privately funded, not-for-profit organization based in Evanston, Illinois founded in 1955 to specifically conduct the Annual Merit Scholarship Program. Each year, high school officials nominate students with an outstanding academic record who are required to…

Read More

McALLEN CHAMBER 2016 INNOVATION GRANT WINNERS

IMG_9737-Edit

As the definition states, Innovation Grants are designed to allow entrepreneurial pioneers to advance their groundbreaking ideas towards reality. Six individuals were chosen for the 2016 awards and it is a diverse group. From a bear’s arm as a gun case to an on-the-go golf tee carrier clip to foodstuffs to apps, here are the winners. Loading Screen Studios: Brando Lugo Winning a grant for equipment and office space, Loading Screen Studios is developing its first game, In the Year 2099. Alive with a brilliantly colored game screen, the gamers are designing it to be intuitive and customizable for the audience. In fact, their research with locals at various events gave them what they needed to finish the app. “After they gave us their feedback, we incorporated it into the game and were pleased we had listened,” Lugo said. “Ultimately the game became what they would want to buy.” Able…

Read More