For Ana Medina her business, Beauty Trends, grew from a commitment to prove to herself, and others, that she could be a full-fledged businesswoman.

“If I want something, I will not stop until I get it,” Medina said. “Many didn’t think I could do it, or that I was not going to make it, so that just made me want to be my own boss even more.”

For three years, Beauty Trends has operated as a full-service salon offering a range of cosmetic services. Since opening, Medina has used a contactless payment and booking system that has proved especially convenient in the last year after operation adjustments were made due to COVID. Medina has also invested in additional measures to enhance the clean salon environment, like sneeze shields installed in headrests and pedicure stations.

“I take pride in my role and the responsibility I took to protect my clients,” Medina said. “I am very blessed that the clientele I’ve gained over the past three years have played a very important role in the business.”

In order to ensure the success of the business, last year Beauty Trends increased digital marketing by using social media as a tool to communicate with clients. Medina even learned how to create digital ads and tweak web links to alter her payment system.

To learn more about their services and special customer loyalty programs, visit https://www.beautytrends.vip/ .

Maurice Welton’s positive outlook on life has only been compounded by the events of the last year. Despite the high impact the covid-19 pandemic had on businesses across industries, the Edible Arrangements owner remains grateful to have had a strong sales year in an unprecedented time.

“Any time you have a crisis, you have change, and you need change to develop,” explains Welton. “You have to be flexible, adaptable. I’ve enjoyed being on my toes.”

Because Edible Arrangements operates in the food service industry and had a delivery system already in place, following local safety guidelines was a seamless transition. Staff was already used to working in extra cautious conditions because as Welton explains, “Being safe is in the fabric of our industry.”

Still, Welton credits his veteran team for sticking around through the uncertainty they faced and attributes it to a leadership style that he sums up simply. “As long as you do right by people, people will do right by you,” he said. “I take care of my people whenever and however I can.”

Now, Welton looks forward to their next big sales season and major holiday: Mother’s Day. “It’s a good feeling when people embrace you. The RGV embraced me, the McAllen Chamber embraced me. I take pride in being a part of the community and being active in it.”

To place your order, visit https://www.ediblearrangements.com/